Case Study: Crowd Marketing, Link-Building for iGaming Brand
Last updated in August 2024
SEO case study of crowd marketing link building for iGaming brand
1098
unique referring domains with the links to the clients website appeared as a result of all our work in the index of Google search engine
8 month
After 8 months most of the keywords began to rank and bring traffic. In such a highly competitive niche as Igaming, even low-frequency queries are especially valuable.
Background Information
Background Information
This case study delves into an iGaming brand, under NDA, that operates in the online gambling sector, offering sports betting and casino games globally, with a strategic emphasis on expanding into the North American market.
Main Challenge
Main Challenge
The brand faced challenges in a highly competitive niche, where even low-frequency keywords are of significant value. The primary hurdles included enhancing search engine visibility for low-frequency key queries related to online casino games and expanding the backlink profile to build domain authority.
Primary Goals of the Client
Improve SERP positions for targeted low-frequency key queries associated with online casino games.
Enrich the backlink profile with high-quality, crowd-sourced links to enhance overall domain trust and authority.
Strategy and Implementation
Initial Analysis
The SEO team expanded the customer’s technical specifications to include additional low-frequency semantics for the anchor list, ensuring a more robust targeting of niche-specific queries.
The SEO team expanded the customer’s technical specifications to include additional low-frequency semantics for the anchor list, ensuring a more robust targeting of niche-specific queries.
On-page SEO
Adjustments were made to the website’s content to better align with the identified low-frequency keywords, optimizing both visibility and relevance in search results.
Adjustments were made to the website’s content to better align with the identified low-frequency keywords, optimizing both visibility and relevance in search results.
Content Strategy
The strategy involved crafting content that resonated with the target demographic in the North American market, focusing on the distinct aspects of online casino games and sports betting.
The strategy involved crafting content that resonated with the target demographic in the North American market, focusing on the distinct aspects of online casino games and sports betting.
Link Building
Over 6 months, 1200 crowd-sourced links were strategically placed on platforms meeting specific criteria: a Domain Rating (DR) over 50 and minimum monthly organic traffic of 5,000, primarily from the USA and Canada.
The campaign saw 25 posts either rejected by moderators or withdrawn by the client, which were promptly replaced, ensuring the continuity and integrity of the link-building efforts.
Over 6 months, 1200 crowd-sourced links were strategically placed on platforms meeting specific criteria: a Domain Rating (DR) over 50 and minimum monthly organic traffic of 5,000, primarily from the USA and Canada.
The campaign saw 25 posts either rejected by moderators or withdrawn by the client, which were promptly replaced, ensuring the continuity and integrity of the link-building efforts.
Technical SEO
The technical aspects of SEO were meticulously managed to support the content and link-building strategies, ensuring optimal site performance and indexation.
The technical aspects of SEO were meticulously managed to support the content and link-building strategies, ensuring optimal site performance and indexation.
Tools and Software Used
Tools such as Ahrefs were crucial for platform selection, tracking domain ratings, organic traffic insights, and overseeing the growth in backlinks and keyword rankings.
Tools such as Ahrefs were crucial for platform selection, tracking domain ratings, organic traffic insights, and overseeing the growth in backlinks and keyword rankings.
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Conclusion
Summary of Achievements
Summary of Achievements
The SEO campaign successfully met its objectives by securing high rankings for valuable keywords and significantly expanding the backlink profile, directly impacting the brand’s visibility and engagement in its target market.
Future Steps
The brand aims to continue refining its SEO strategies, exploring new keywords, and further enhancing its backlink profile to maintain and improve its competitive edge.
Feedback
A high-ranking executive from the iGaming brand expressed satisfaction, stating, “The strategic focus on low-frequency keywords and high-quality backlinks significantly positioned us better in the competitive North American market.”
Results
- 1098 unique referring domains with links to the client’s website appeared as a result of all our work in the Google search engine index.
- The growth of positions for certain keywords was noticed during the 3rd month of work. During the 6th month, the positions of the same requests increased much more, and traffic appeared.
- After 8 months, most of the keywords began to rank and bring traffic. In such a highly competitive niche as Igaming, even low-frequency queries are especially valuable.
Traffic Growth
Post implementation of the SEO strategies, the brand witnessed substantial traffic growth, especially from low-frequency keywords, crucial for its niche in iGaming.
Backlink Profile Expansion
There was a significant expansion in the backlink profile, with 1098 unique referring domains linking to the client’s website, all indexed in Google’s search engine, marking a robust enhancement in domain authority.
Keyword Ranking Improvement
After 8 months, most of the targeted keywords began to rank and drive traffic, demonstrating effective SEO strategy execution in the competitive iGaming sector.
Client’s Feedback
A high-ranking executive from the iGaming brand expressed satisfaction, stating, “The strategic focus on low-frequency keywords and high-quality backlinks significantly positioned us better in the competitive North American market.”
Client Testimonials
Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
NDA (Industry: iGaming) (Services: Link Building & Content Writing)
Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.
NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
NDA (Industry: Automation Software) (Services: Backlinking)
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)
Collaborating with Naturallinks.net has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend Naturallinks.net for their outstanding service quality.
Artem (Industry: NDA) (Services: Link-Building)
NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.
Anastasiia (Industry: NDA) (Services: Link-Building)
I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.
Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)
I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.
Read more reviews on Clutch and Trustpilot
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Natural Links Case Study: SEO Services for iGaming Brand
100K
Growth from 1K visitors per month to over 100K per month in 1.5 years
3x
3x retention rate increase
Introduction
Introduction
This betting brand (under NDA) is working with Natural Links since 2020. They started growing the backlink profile in January 2020. They have decided to promote their live score resource with outreach articles, forum mentions, and on-page improvements. These directions of cooperation also required separate, detailed strategies.
Main Goals & Challenges
Key competitors of this Client has already launched organic traffic as a channel for both leads and conversions. The Client wanted to make an organic traffic channel a revenue-generating one. However, there was no detailed step-by-step plan of how this goal should be reached.
The level of conversions on this platform lacked consistancy. The main goal for the Client was to improve the conversions on a platform within a relatively short period of time.
The third challenge for the brand was about high churn rate and lack of consistent interest from the new customers. So, the goal of cooperation in this aspect was to increase customer retention rate in the upcoming quarter (or any other measurable and relatively short period of time).
Step-by-step Strategy and Implementation
To evaluate the current condition of the brand’s website and content in general, a detailed SEO audit with technical requirements for developers was performed by Natural Links. After that, we started with on-page optimization. As a result of all the efforts on the on-page SEO, the Client has got an increased time on the website. Besides, customers retention has leveled up, and bounce rate lowered significantly comparing to the previous 3 months before the Brand started cooperation with us.
To make the website’s interaction smooth and effective, we worked on page speed improvements simultaneously. We had a hypothesis on the correlation between website’s speed and the amount of conversions. This suggestion was confirmed. After all the optimizations, the Client has got a +15% boost in conversions.
The next step was diversification of the website pages. Natural Links team has created a clear website map as well as implemented the inner link building strategy, covering all the web pages of the Client.
To make link-building work as an effective marketing technique, Natural Links team has created for a client a long-term strategy of link-building. We based it on a balanced mix of outreach and crowd links used to reach the target on organic traffic.
After the core works have been done, we have established a pipeline for constant outreach, guest posting and SERM activities. These activities combined also have strenghthen up the organic traffic channel.
Results
- Growth from 1K visitors per month to over 100K per month in 1.5 years
- Steady growth curve with no serious impact of major Google updates 3x retention rate increase
- 10x monthly revenue growth from organic visitors transferred to commercial brand from the live score resource
Interested in Such An Approach?
Client Testimonials
Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
NDA (Industry: iGaming) (Services: Link Building & Content Writing)
Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.
NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
NDA (Industry: Automation Software) (Services: Backlinking)
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)
Collaborating with Naturallinks.net has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend Naturallinks.net for their outstanding service quality.
Artem (Industry: NDA) (Services: Link-Building)
NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.
Anastasiia (Industry: NDA) (Services: Link-Building)
I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.
Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)
I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.
Read more reviews on Clutch and Trustpilot
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