Case Study: Crowd Marketing, Link-Building & SERM Services for a Nutrition Brand
Natural Links Case Study: Crowd Marketing, Link-Building & SERM for a Nutrition Brand
Introduction
Introduction
The nutrition supplement company (under NDA) has a goal to find innovative solutions to some of the most complex problems facing the nutrition, health, and food markets. The company delivers top-quality customized ingredient systems and products for its customers, operating in the North America and EMEA markets.
They started working with Natural Links in May 2021, having around 15k unique website visitors per month.
Challenge
Challenge
Initially, the company faced challenges including low brand awareness, underwhelming organic traffic, and a limited backlink profile, which affected its domain trust in highly competitive markets.
Primary Goals
Strategy and Implementation
The team at Natural Links conducted detailed niche and competitor audits to determine the optimal number and type of links needed for steady growth. This foundational work guided the subsequent SEO strategy tailored specifically for the nutrition supplement sector.
Meta tags and site structure were optimized to target relevant keywords better, enhancing the site’s visibility and search engine compatibility.
The content strategy was revamped to include engaging blog posts, guides, and infographics, directly addressing the interests and needs of the target demographic in the health and nutrition markets.
Over the year, the link-building strategy involved:
2l600 crowd marketing links and 480 SERM posts to enhance domain trust.
1200 unique referring domains were added to the backlink profile, including 350 guest posts and 850 crowd-marketing links, significantly raising the domain’s authority and trust.
Technical improvements were implemented to boost site speed, ensure mobile optimization, and rectify crawl errors, enhancing overall site performance.
SEMrush, Ahrefs, and Google Analytics were integral tools used for SEO analysis, content management, and performance tracking.
Results
Traffic Growth
The client’s website saw a significant increase in organic traffic, growing from 15,000 to 36,000 unique visitors per month within a year. This growth exceeded the initial traffic goal by 20%.
Rankings Improvement
Brand queries saw a 25% increase, reflecting improved brand awareness and enhanced SERP positions for targeted keywords.
Conversion Rate
The website’s conversion rate goals were met, with an increase of 2%, directly contributing to higher sales and customer engagement.
Feedback
Feedback
A senior executive from the nutrition supplement company stated, “The strategic insights and execution from Natural Links have been pivotal in our digital growth and brand visibility improvements.”
Summary of Achievements
The SEO campaign led by Natural Links resulted in doubled organic traffic, a solidified backlink profile, improved conversion rates, and stronger brand recognition, aligning perfectly with the company’s business objectives.
Future Steps
Ongoing efforts will focus on further enhancing the SEO strategy, maintaining the growth momentum, and adapting to evolving market and search engine dynamics.
Client Testimonials
Background Information
Background Information
This case study discusses a confidential brand within the esports industry, dedicated to enhancing engagement through the provision of turn-key solutions for esports competitions. The brand’s services help esports marketing agencies, sports organizations, and brands engage gamers via online tournaments, making it a pivotal player in the esports community.
Key Challenge
Key Challenge
The primary challenges faced by the brand included establishing trust and credibility within the esports community and drawing attention to a new product through strategic SERM (Search Engine Reputation Management) posts.
Primary Goals For The Client
Strategy and Implementation
To kickstart the campaign, the team identified and selected thematic websites known for their influence within the esports community. This targeted approach was designed to maximize impact and reach the most relevant audience.
SEO-optimized texts were crafted to ensure maximum visibility and impact of the posts on selected niche sites, including popular forums and Q&A platforms like Reddit and Quora.
The content strategy was focused on creating engaging and informative PR posts and press releases that highlight the brand’s unique value proposition and its new offerings within the esports domain.
Over 3 months: 300 SERM posts were placed on well-regarded, truthful resources within the esports community. 20 press releases were distributed, further solidifying the brand’s presence and credibility.
Technical SEO
Technical SEO
Alongside content-driven strategies, technical optimizations were also made to enhance the SERM efforts, ensuring the content’s maximum online reach and engagement.
Tools and Software Used
Tools and Software Used
The campaign utilized advanced SEO tools and software for content management, performance tracking, and engagement analysis to continually adapt and refine strategies based on real-time data. Google Analytics, Moz, Microsoft Clarity, and Ahrefs were among the tools used.
Conclusion
Summary of Achievements
Summary of Achievements
The strategic use of SERM posts and press releases successfully addressed the initial challenges, significantly enhancing the brand’s credibility and drawing attention to its new product in the competitive esports market.
The brand plans to continue leveraging targeted content strategies to sustain the momentum of trust and engagement, exploring new platforms and innovative content approaches.
Results
The SERM activities significantly boosted brand visibility in targeted esports communities, as evidenced by qualitative feedback from community members and quantitative engagement metrics.
- In total, we achieved an increase in traffic from the search for branded queries almost from 0 to 1500 hits per month. This result is impressive as for SaaS product.
- It took 3 months to receive results from investment into SERM activity.
- Referral traffic appeared as an additional bonus
There was a remarkable improvement in conversion rates, jumping from 4% to 11% as a result of the targeted SERM efforts. This not only shows a significant increase in engaged users but also a higher rate of conversion to actual product users.
Feedback
Feedback
The marketing director noted, “The strategic SERM activities were crucial in positioning our new product effectively within the esports community, leading to an unprecedented uplift in our engagement metrics.”
Client Testimonials
Crowd Marketing
SEO Services
Guest Posting
E-commerce
Dating
iGaming
CBD
Forex & Trading
About us
Partners
Careers