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SEO case study of crowd marketing link building for iGaming brand

1098
unique referring domains with the links to the clients website appeared as a result of all our work in the index of Google search engine
8 month
After 8 months most of the keywords began to rank and bring traffic. In such a highly competitive niche as Igaming, even low-frequency queries are especially valuable.
NaturalLinks SEO Services Case for iGaming Brand

Background Information

Background Information

This case study delves into an iGaming brand, under NDA, that operates in the online gambling sector, offering sports betting and casino games globally, with a strategic emphasis on expanding into the North American market.

Main Challenge

Main Challenge

The brand faced challenges in a highly competitive niche, where even low-frequency keywords are of significant value. The primary hurdles included enhancing search engine visibility for low-frequency key queries related to online casino games and expanding the backlink profile to build domain authority.

Primary Goals of the Client

Improve SERP positions for targeted low-frequency key queries associated with online casino games.
Enrich the backlink profile with high-quality, crowd-sourced links to enhance overall domain trust and authority.

Strategy and Implementation

Initial Analysis

The SEO team expanded the customer’s technical specifications to include additional low-frequency semantics for the anchor list, ensuring a more robust targeting of niche-specific queries.
On-page SEO

Adjustments were made to the website’s content to better align with the identified low-frequency keywords, optimizing both visibility and relevance in search results.
Content Strategy

The strategy involved crafting content that resonated with the target demographic in the North American market, focusing on the distinct aspects of online casino games and sports betting.
Link Building

Over 6 months, 1200 crowd-sourced links were strategically placed on platforms meeting specific criteria: a Domain Rating (DR) over 50 and minimum monthly organic traffic of 5,000, primarily from the USA and Canada.
The campaign saw 25 posts either rejected by moderators or withdrawn by the client, which were promptly replaced, ensuring the continuity and integrity of the link-building efforts.
Technical SEO

The technical aspects of SEO were meticulously managed to support the content and link-building strategies, ensuring optimal site performance and indexation.
Tools and Software Used

Tools such as Ahrefs were crucial for platform selection, tracking domain ratings, organic traffic insights, and overseeing the growth in backlinks and keyword rankings.
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Conclusion

Summary of Achievements

Summary of Achievements

The SEO campaign successfully met its objectives by securing high rankings for valuable keywords and significantly expanding the backlink profile, directly impacting the brand’s visibility and engagement in its target market.

Future Steps

The brand aims to continue refining its SEO strategies, exploring new keywords, and further enhancing its backlink profile to maintain and improve its competitive edge.

Feedback

A high-ranking executive from the iGaming brand expressed satisfaction, stating, “The strategic focus on low-frequency keywords and high-quality backlinks significantly positioned us better in the competitive North American market.”

Results

NaturalLinks SEO Services Case for iGaming Brand
  • 1098 unique referring domains with links to the client’s website appeared as a result of all our work in the Google search engine index.
  • The growth of positions for certain keywords was noticed during the 3rd month of work. During the 6th month, the positions of the same requests increased much more, and traffic appeared.
  • After 8 months, most of the keywords began to rank and bring traffic. In such a highly competitive niche as Igaming, even low-frequency queries are especially valuable.

 

Traffic Growth

 

Post implementation of the SEO strategies, the brand witnessed substantial traffic growth, especially from low-frequency keywords, crucial for its niche in iGaming.

 

Backlink Profile Expansion

 

There was a significant expansion in the backlink profile, with 1098 unique referring domains linking to the client’s website, all indexed in Google’s search engine, marking a robust enhancement in domain authority.

 

Keyword Ranking Improvement

 

After 8 months, most of the targeted keywords began to rank and drive traffic, demonstrating effective SEO strategy execution in the competitive iGaming sector.

 

Client’s Feedback

 

A high-ranking executive from the iGaming brand expressed satisfaction, stating, “The strategic focus on low-frequency keywords and high-quality backlinks significantly positioned us better in the competitive North American market.”

Client Testimonials

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Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
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NDA (Industry: iGaming) (Services: Link Building & Content Writing)
Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.
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NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
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NDA (Industry: Automation Software) (Services: Backlinking)
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
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Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)
Collaborating with Naturallinks.net has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend Naturallinks.net for their outstanding service quality.
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Artem (Industry: NDA) (Services: Link-Building)
NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.
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Anastasiia (Industry: NDA) (Services: Link-Building)
I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.
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Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)
I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.
Read more reviews on Clutch and Trustpilot
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