One of the most crucial external optimization factors is links to your resource. Analysis of external links will allow you to evaluate the parameters of the link ”juice” of competitors’ sites, to find out their promotion strategy, the quality, quantity and subject matter of backlinks.

Backlinks: What are they?

Backlinks, also known as “inbound links”, “incoming links” or “one way links”, are links that direct users to your site from other relevant websites. They are like recommendations for your website. The more such recommendations you get from well-established websites, the higher your site will rank in the SERPs.

Basic types of external links

Natural links are always for people. Search engines easily identify them and consider them to be of high quality and useful. For the owner of the resource, the minimum cost, because the links are set for visitors as a recommendation.

Eternal links are paid for once, and are posted on the promoted resource. The disadvantage is the high cost.

Rental links are paid monthly by the owners of the promoted resource. Always a wide assortment and quick adjustments. When used correctly, the weight grows quickly and the position of the site rises. Unfortunately, this type of links has already lost its relevance and rental links have a minimal effect on the ranking of the site.

Article links look natural to search engines. On quality resources, they will help to increase the authority of the promoted site. The link is placed in an article written by the author of a blog, social networks, or any resource. Banner links are a striking image that should grab the attention of your visitors. Used to advertise goods and services. Engage the audience with their artwork and design.

Influence of Backlinks on Website Promotion

Getting backlinks to your site is not an easy task. However, it allows search engines to find your site and boosts your site’s reputation. External optimization consists of many processes that must be carried out sequentially.

Using external links from authoritative sites, will lead to:

  • Raising the trust of the Web resource.
  • Growth in the number of visitors and subscriptions.
  • Constant audience.
  • Search engines consider quality links as an indicator of the quality of the site.

Useful Strategies for Getting Incoming Links

Submit Site URL to Directories: Directories are online website libraries. They are themselves sites that categorize other sites based on many factors depending on the directory. Getting a listing in a directory can increase your chances of getting quality backlinks. Keep in mind that smaller, niche-based directories can be powerful. For example, if your business is an art gallery, try searching the internet for art-based catalogs. If your site has a physical location, it is highly recommended to submit it to local directories. Be sure to submit to directories that match your site’s purpose.

Social Media: Participation in an online community related to your niche creates an opportunity for potentially useful links. Blogs, forums and social networking sites are full of people interested in the same topics as you. They seek social connections and form business relationships. Join these groups and establish yourself as someone of value to the community. Q&A platforms like Quora and Reddit are good places to post backlinks. The main usefulness of such services lies not so much in generating backlinks as in increasing your website or brand awareness, as well as directing traffic to your landing page.

Content Creation: Writing articles or blog posts related to your topic is one of the best ways to get the word out about yourself. Research the trending topics market and write recommendations, articles with data-driven statistics, infographics anything that might be of interest to experts in your industry.

Guest Blogs: Many reputable sites offer the opportunity to write a guest blog related to your business niche. By writing a blog post for a popular and trustworthy site, you will not only increase your online presence, but also create a quality backlink to your site.

Posting reviews for other services: If you do business with certain companies or vendors on a regular basis, you can contact them to post a review on their website, which contains a link to your site.

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