Definition of Source Site/Resource (Donor)
A donor determines the site that provides outbound links to a target website (acceptor).
This way, it doesn’t only recommend visiting another site but also gives it a part of its own website weight.
The weight, in its turn, rises correspondingly with the increasing number of good links this certain website receives from donors.
The more weight, the better the ranking in search engines.
Search engines perceive these links as recommendations, and the most valuable links are from sites with high-quality and relevant content.
What Defines the Quality of the Resource?
If you want to get a link from the other site, you have to make sure it is a good donor, so pay attention to the following criteria:
- The index of citation illustrates the website’s credibility among search engines. When the web page gets indexed, the search engine becomes aware of that page and its content.
- Domain age. To make a long story short, domain age is about how old a website is. Aged domains work better for search engine ranking and result in high-quality backlinks, as search engines consider older resources more reliable. Search engines check backlinks and rank the sites higher if these sites get referrals from authoritative, well-established domains.
- Website traffic determines the number of visitors to your site. The more traffic, the higher your website’s popularity — and, thus, the higher you’ll be positioned in search engines. The topic and region shouldn’t be underestimated. Links from same-topic and same-region websites boost your position in search engines, so always consider them a priority.
- The number of external or outbound links are also important for SEO strategy. Make sure you are linking only to reputable sites. However, you should remember that the more links the website gives to the other pages, the lower your own website’s weight will be. So, you’d better link to fewer (but high-quality) resources.
- The index of website pages in search engines determines whether your content can be seen. The search engine crawls the web, finds the keyword information, and stores it in a database called an index. The indexed content is next ranked to be displayed in the SERP. If you can’t find your web pages in the index, it may mean that the search engine has imposed sanctions on your content.
How to Find Donor Websites
If you want to get high-quality links to your website from other sources, you’d better treat the search carefully.
Otherwise, you risk wasting money.
So, here are two routes to take in the research of potential donors:
- independently (on your own)
- using specialized services
While the first method will take some time until you puzzle out and find a good donor, the second one will be more efficient and faster. You decide.
How to Place a Link on Donor Websites
Now that you’ve found a website to place a link, it’s high time to figure out how to do that.
You can choose one of three ways determined by what type of link you want to get.
Let’s consider them one by one.
1. Temporary links
The name itself means that your link is not placed on the donor site forever, and you pay only for the placement period.
This method is convenient and relatively affordable.
Firstly, it allows for removing the link whenever needed or freezing it if the anchors have been changed.
Secondly, buying links involves the use of specialized services, exchanges, or aggregators. There are many of them at your disposal.
The buying process doesn’t involve communication with webmasters — you only need to add funds to your balance, specify the requirements for donors, and start purchasing links.
The only thing you should keep in mind is that this method forces you to create artificial link mass on the website, which doesn’t contribute to its promotion and even threatens to impose penalties.
Apart from that, the temporary links don’t promise a regular boost of your website ranking, as their number increases or decreases every time search engines update.
This method is effective and will pay for your efforts if your website has only high-quality links.
2. Permanent links
Unlike temporary links, permanent ones are placed on the donor site forever.
Removing links for different reasons is not possible without the help of webmasters and will cost you an additional fee.
This method does involve communicating with site owners.
Nevertheless, buying permanent links is relatively expensive and not safe for site promotion because of the growing number of artificial links.
This may lead to sanctions imposed on the promoted website by search engines.
3. Natural links
When you create/publish/release qualitative content, webmasters, bloggers, and website owners are more likely to link to it, as they feel like your content is useful for their readers and even adds value to their web pages.
This is how natural link building happens.
This method emphasizes getting backlinks without the owner generating them intentionally through guest posting and other forms of building links.
You can choose any of the link-building practices depending on your needs and purposes, as well as the time and money you have at your disposal.