SEO Services for iGaming

iGaming is a popular, yet specific niche. Organic traffic and clear communication between the service vendor and players are essential in this market. Natural Links helps iGaming platforms score higher on SERPs and build a recognizable brand. Using the means of on-page, off-page, and technical SEO, we increase organic traffic and help businesses to get more leads.

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Best SEO practices for the iGaming market

The world gambling market is expected to reach $525 billion by 2023. At the same time, the competition is becoming fiercer every day, and it’s becoming increasingly challenging to reach your target audience.

A smart SEO strategy is just what your iGaming business needs. Natural Links has the expertise needed to create a tailor-made SEO roadmap for your business, taking into consideration the specifics of your services and your location. Here’s how we do that:

Audit of your current online presence
Competitor research
Use of relevant keywords
Content optimization
On-page optimization
Improvement of website structure
Link building services, and much more

Making sure that your website is shown to target users is exactly what SEO in iGaming services is for. It brings you higher-quality leads and increases your platform’s Google trust level

SEO strategy for iGaming businesses

All of the classics work great in iGaming: relevant keyword usage, link building, meta tags optimization, etc. Regular posting of blog posts, press releases, news, and other pieces of content on your platform is an especially great way to increase both customer engagement and organic traffic.

Essential in the iGaming market

It is crucial to remember that the iGaming market is quite differentiated, and your specific strategy will depend on your local legislation and the kind of services you offer. Casino websites can also easily get on the bad side of search engines, which makes having a smart SEO strategy even more important.

Case Studies

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Case Study: All-in-one SEO Services for Osome

40x

Organic traffic growth – now there’s 40K+ unique visitors per month

conversion rate growth from organic visitors from 5.14 % to 10.84 %

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Case Study: Crowd Marketing, Link-Building & SERM Services for a Nutrition Brand

25%

The number of brand queries increased by 25%.

15k to 36k

Within 1 year of work, the client's website organic traffic grew from 15k to 36k unique visitors per month.

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Case Study: Crowd Marketing, Link-Building for iGaming Brand

1098

unique referring domains with the links to the clients website appeared as a result of all our work in the index of Google search engine

8 month

After 8 months most of the keywords began to rank and bring traffic. In such a highly competitive niche as Igaming, even low-frequency queries are especially valuable.

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