Case Study: SEO Services for Software Development Company
Last updated in May 2024
Natural Links Case Study: SEO Services for a Software Development Company
55x
Increased brand organic traffic in various GEO’s. During the first year traffic was boosted x30, another 6 months we managed to boost it – x55.
2%
Conversion rate into queries was achieved.
Introduction
Introduction
The software development company (under NDA), which provides digital transformation and IT consulting services for mid-sized and enterprise businesses worldwide, was founded in 2014. They are committed to a custom approach to every client, successfully completed hundreds of projects, and have more than 20 reviews on Clutch with an average of 4.9/5 stars.
Main Goals & Challenges
Increase the amount of organic traffic to the level of the client’s direct competitors. The level of traffic of such type should be at least 10K Monthly Unique Visitors.
Achieve at least a 2% conversion rate from organic traffic based on the desired traffic amount.
Strategy and Implementation
The first thing we did was to create a Road Map and identify the actions to be performed at all SEO work steps.
The document consisted of the following main steps:
а) Niche analysis and competitors analysis for identification of the main points of growth
b) Recommendations for improving the website based on competitor analysis
c) Content + link building plan
d) Development of a strategy for the promotion within 1 year
e) Technical audit of the website
f) Monthly SEO work activities that cover the previous steps
The document consisted of the following main steps:
а) Niche analysis and competitors analysis for identification of the main points of growth
b) Recommendations for improving the website based on competitor analysis
c) Content + link building plan
d) Development of a strategy for the promotion within 1 year
e) Technical audit of the website
f) Monthly SEO work activities that cover the previous steps
Based on our analysis, we put together a document with recommendations for improvements to the project.
The information included: the implementation of new blocks on the services’ pages, optimization of the blog for usability, as well as compliance with the website’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) Google requirements.
The information included: the implementation of new blocks on the services’ pages, optimization of the blog for usability, as well as compliance with the website’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) Google requirements.
Since the blog is the main source of organic traffic (it was determined during the niche analysis), we worked out the layout of the page posts to improve engagement with the client’s services and redirect traffic to the internal services pages. Special blocks with a call to action, promotional offers, and text linking were added.
We added new pages of services, thus expanding the coverage of important search queries.
According to the content plan, 52 informational articles were added to the blog within 1 year, written according to special terms of references made by us.
According to the content plan, 52 informational articles were added to the blog within 1 year, written according to special terms of references made by us.
Conducted a technical audit which helped to ensure a solid foundation for the most effective further SEO works possible.
As part of the link building strategy for 1 year, 1200 unique referring domains were added to the backlink profile.
350 of them were guest posts and 850 consisted of the crowd-marketing links. A large number of guest posts gave a significant increase in the domain’s authority and trust.
350 of them were guest posts and 850 consisted of the crowd-marketing links. A large number of guest posts gave a significant increase in the domain’s authority and trust.
Interested In The Same Progress For Your Brand?
Results
- Within 1 year of work on SEO, the client’s website organic traffic grew from 400 unique visitors to 12 thousand per month. Six months later, during another Google Core Update, positions for many keywords have increased significantly and organic traffic grew to 22 thousand per month.
- With such a small initial amount of organic traffic, conversions were almost non-existent. As a result of the work performed, 2% of the total organic traffic from the blog was converted into queries, and 15% of these queries were converted into the sale of a service.
- Direct search traffic to service pages, had a much higher conversion rate to requests – 14%. But due to the low frequency of keywords it had a low volume. Accordingly, the number of people who converted into sales from the blog was higher.
Client Testimonials
Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
NDA (Industry: iGaming) (Services: Link Building & Content Writing)
Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.
NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
NDA (Industry: Automation Software) (Services: Backlinking)
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)
Collaborating with Naturallinks.net has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend Naturallinks.net for their outstanding service quality.
Artem (Industry: NDA) (Services: Link-Building)
NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.
Anastasiia (Industry: NDA) (Services: Link-Building)
I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.
Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)
I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.
Read more reviews on Clutch and Trustpilot
Let’s Discuss Value For Your Business
Natural Links Case Study: SEO Services for iGaming Brand
100K
Growth from 1K visitors per month to over 100K per month in 1.5 years
3x
3x retention rate increase
Introduction
Introduction
This betting brand (under NDA) is working with Natural Links since 2020. They started growing the backlink profile in January 2020. They have decided to promote their live score resource with outreach articles, forum mentions, and on-page improvements. These directions of cooperation also required separate, detailed strategies.
Main Goals & Challenges
Key competitors of this Client has already launched organic traffic as a channel for both leads and conversions. The Client wanted to make an organic traffic channel a revenue-generating one. However, there was no detailed step-by-step plan of how this goal should be reached.
The level of conversions on this platform lacked consistancy. The main goal for the Client was to improve the conversions on a platform within a relatively short period of time.
The third challenge for the brand was about high churn rate and lack of consistent interest from the new customers. So, the goal of cooperation in this aspect was to increase customer retention rate in the upcoming quarter (or any other measurable and relatively short period of time).
Step-by-step Strategy and Implementation
To evaluate the current condition of the brand’s website and content in general, a detailed SEO audit with technical requirements for developers was performed by Natural Links. After that, we started with on-page optimization. As a result of all the efforts on the on-page SEO, the Client has got an increased time on the website. Besides, customers retention has leveled up, and bounce rate lowered significantly comparing to the previous 3 months before the Brand started cooperation with us.
To make the website’s interaction smooth and effective, we worked on page speed improvements simultaneously. We had a hypothesis on the correlation between website’s speed and the amount of conversions. This suggestion was confirmed. After all the optimizations, the Client has got a +15% boost in conversions.
The next step was diversification of the website pages. Natural Links team has created a clear website map as well as implemented the inner link building strategy, covering all the web pages of the Client.
To make link-building work as an effective marketing technique, Natural Links team has created for a client a long-term strategy of link-building. We based it on a balanced mix of outreach and crowd links used to reach the target on organic traffic.
After the core works have been done, we have established a pipeline for constant outreach, guest posting and SERM activities. These activities combined also have strenghthen up the organic traffic channel.
Results
- Growth from 1K visitors per month to over 100K per month in 1.5 years
- Steady growth curve with no serious impact of major Google updates 3x retention rate increase
- 10x monthly revenue growth from organic visitors transferred to commercial brand from the live score resource
Interested in Such An Approach?
Client Testimonials
Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
NDA (Industry: iGaming) (Services: Link Building & Content Writing)
Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.
NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
NDA (Industry: Automation Software) (Services: Backlinking)
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)
Collaborating with Naturallinks.net has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend Naturallinks.net for their outstanding service quality.
Artem (Industry: NDA) (Services: Link-Building)
NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.
Anastasiia (Industry: NDA) (Services: Link-Building)
I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.
Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)
I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.
Read more reviews on Clutch and Trustpilot
Let’s Discuss Value For Your Business
Natural Links Case Study: SEO Services for PureKana
4x
Achieved x4 organic traffic growth in high-competitive niche
TOP 100
Keyword positions are showing solid constant growth from TOP 100 to TOP 10 of Google
Introduction
Introduction
PureKana is a well-known and trusted provider of high-quality, affordable wellness products made from hemp-derived CBD. Based in Scottsdale, Arizona, PureKana offers a diverse range of hemp CBD products, including capsules, beverage enhancers, topical salves, edibles, vape devices, and even treats for pets.
In early November 2021, PureKana approached Natural Links after experiencing a significant drop in traffic and a prolonged plateau in their website’s performance.
Primary Goals & Challenges
Based on the existing business priorities, the Client’s team defined three main goals to fulfill during our cooperation:
Grow the volume of Google search traffic x3 in the necessary geos.
Grow the volume of Google search traffic x3 in the necessary geos.
Increase conversion rates from organic traffic at least 3x.
Grow the number of quality referring domains for the main website.
As an additional goal, we also decided to increase brand awareness for the Client, strengthen the online reputation, and run PR activities to gain authority for PureKana in the CBD niche.
Strategy and Implementation
Initial Analysis
No decisions should take place without data. So we have performed the initial SEO audit to collect and prioritize technical SEO issues, and content gaps as well as evaluate the quality and quantity of backlinks for the Client’s website.
No decisions should take place without data. So we have performed the initial SEO audit to collect and prioritize technical SEO issues, and content gaps as well as evaluate the quality and quantity of backlinks for the Client’s website.
On-page SEO and Content Strategy
Identify Growth Points: We pinpointed key areas for organic traffic growth and developed a comprehensive strategy aligned with the client’s urgency and budget constraints.
Address Core Google Update Issues: The critical issues hampering organic growth were related to Google’s Core Update focusing on E-A-T (Expertise, Authoritativeness, and Trustworthiness). We implemented optimization recommendations in line with Google’s technical manual, ensuring website parameters met E-A-T standards.
Keyword Optimization: For key traffic-generating pages (main, catalog, landing pages), we identified wide clusters of search request keywords and naturally incorporated them into existing content.
Identify Growth Points: We pinpointed key areas for organic traffic growth and developed a comprehensive strategy aligned with the client’s urgency and budget constraints.
Address Core Google Update Issues: The critical issues hampering organic growth were related to Google’s Core Update focusing on E-A-T (Expertise, Authoritativeness, and Trustworthiness). We implemented optimization recommendations in line with Google’s technical manual, ensuring website parameters met E-A-T standards.
Keyword Optimization: For key traffic-generating pages (main, catalog, landing pages), we identified wide clusters of search request keywords and naturally incorporated them into existing content.
We developed and implemented recommendations on project optimization in line with the official Google technical manual evaluating website parameters following E-A-T.
For key traffic-generating pages (main, catalog, landing pages) we identified wide clusters of search request keywords and naturally implemented those in existing content.
Link Building
Diverse Strategy: We developed a multifaceted link-building strategy, including guest post articles, crowd (forum) links, and Private Blog Networks (PBNs). The focus was on promoting commercial keywords to boost traffic volume and conversion rates.
Diverse Strategy: We developed a multifaceted link-building strategy, including guest post articles, crowd (forum) links, and Private Blog Networks (PBNs). The focus was on promoting commercial keywords to boost traffic volume and conversion rates.
We managed to launch a blog content machine. The main goal was to set up a process of regular article posting following SEO technical assignments. We also have developed a plan for constant product updates and reviews and implemented this plan as practical guidance.
Tools and Software Used
To achieve the results we expected for PureKana, we used a classical set of tools including Moz, Ahrefs, SEMRush, Google Analytics, and various other content-generating and optimizing tools. To define whether they were effective, let’s look at the results below.
To achieve the results we expected for PureKana, we used a classical set of tools including Moz, Ahrefs, SEMRush, Google Analytics, and various other content-generating and optimizing tools. To define whether they were effective, let’s look at the results below.
Results
What The Client Has Got While Working With NaturalLinks
- Achieved x4 organic traffic growth in high-competitive niche
- Keyword positions are showing solid constant growth from TOP 100 to TOP 10 of Google
- Organic traffic growth clearly states Google considers the website as fully optimized in accordance to E-A-T standards
- Achieved x3 conversion rate increase, from 4% to 12%
- Achieved x4 increase in brand traffic thanks to SERM and PR activities
Want To Get the Same Great Results?
Client Testimonials
Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
NDA (Industry: iGaming) (Services: Link Building & Content Writing)
Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.
NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
NDA (Industry: Automation Software) (Services: Backlinking)
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)
Collaborating with Naturallinks.net has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend Naturallinks.net for their outstanding service quality.
Artem (Industry: NDA) (Services: Link-Building)
NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.
Anastasiia (Industry: NDA) (Services: Link-Building)
I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.
Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)
I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.
Read more reviews on Clutch and Trustpilot
Let’s Discuss Value For Your Business
Natural Links Case Study: SEO Services for Decentralized Crypto Exchange Platform
0 to 10K
From 0 to 10K monthly traffic growth from organic visitors in 1 year
3x
3x conversion rate growth from organic visitors from 3.54% to 10.84%
Introduction
Introduction
This case is under NDA on the particular details, yet the key facts are:
- This is a decentralized exchange cryptocurrency platform (DEX) focused on prior markets for digital money assets.
- The core request was focused on the growth of both traffic and conversion.
- The crypto “rally” became a signal of changing the strategy for different channels responsible for acquiring new customers, and the SEO-determined traffic was one of the top channels of interest for the DEX management.
- This platform started working with us in August 2020.
Main Goals & Challenges
Main Goals & Challenges
The main challenge this DEX platform had at that moment was to make an organic traffic channel a main revenue-generating one. This meant the company had to launch a set of steps to improve its organic traffic and generate enough opportunities to convert such traffic into revenue. Before talking to the NaturalLinks team, they struggled to convert organic traffic compared to the similar platforms of their competitors.
Primary Goals
Make an organic traffic channel a main revenue-generating one. Grow positions and presence in search results of EU and LATAM regions
Improve the conversions from organic traffic as they struggled to convert less than similar platform
Achieve TOP-5 in rankings for a pool of keywords
Strategy and Implementation
Initial Analysis
The initial stage involved a comprehensive audit of the content and SEO health of the DEX blockchain platform. The audit revealed several key areas requiring intervention:
Content Gaps and Opportunities: We identified underrepresented topics and high-potential keywords that align closely with user search intent.
SEO Technicalities: Analysis of the existing Landing Pages revealed issues such as poor meta tag optimization, inefficient use of keywords, and inadequate localization for target markets.
The initial stage involved a comprehensive audit of the content and SEO health of the DEX blockchain platform. The audit revealed several key areas requiring intervention:
Content Gaps and Opportunities: We identified underrepresented topics and high-potential keywords that align closely with user search intent.
SEO Technicalities: Analysis of the existing Landing Pages revealed issues such as poor meta tag optimization, inefficient use of keywords, and inadequate localization for target markets.
To address these, we structured our strategy around two main tiers:
1. Primary Focus of Tasks: Enhanced content creation, SEO optimizations on landing pages, and extensive localization.
2. Secondary Focus of Tasks: Development of a separate pipeline for sustained engagement, implementing crowd-marketing tactics, and managing the search engine reputation (SERM) for the platform of the Client.
1. Primary Focus of Tasks: Enhanced content creation, SEO optimizations on landing pages, and extensive localization.
2. Secondary Focus of Tasks: Development of a separate pipeline for sustained engagement, implementing crowd-marketing tactics, and managing the search engine reputation (SERM) for the platform of the Client.
On-page & Technical SEO:
After the initial stage and analysis, we switched to the Implementation phase. It included several steps to be concluded:
Meta Tags and Content Optimization: We adjusted meta titles and descriptions, incorporating targeted keywords to boost relevance and search rankings.
Page Speed Enhancements: Optimization efforts were intensified to improve load times, crucial for retaining user interest and enhancing user experience.
Localization: The website was localized into 10 additional languages, broadening the platform’s reach and accessibility to key international markets.
After the initial stage and analysis, we switched to the Implementation phase. It included several steps to be concluded:
Meta Tags and Content Optimization: We adjusted meta titles and descriptions, incorporating targeted keywords to boost relevance and search rankings.
Page Speed Enhancements: Optimization efforts were intensified to improve load times, crucial for retaining user interest and enhancing user experience.
Localization: The website was localized into 10 additional languages, broadening the platform’s reach and accessibility to key international markets.
After that, we switched to the Post-initial optimizations:
Diversified Web Pages: Created specific pages for main exchange pairs, coins, and pricing, which helped us identify high-performing pages and optimize them for better conversions.
Established a set of repeated SEO Activities: A sustainable pipeline for outreach, crowd marketing, guest posting, and SERM was set up to maintain and build upon initial gains.
Diversified Web Pages: Created specific pages for main exchange pairs, coins, and pricing, which helped us identify high-performing pages and optimize them for better conversions.
Established a set of repeated SEO Activities: A sustainable pipeline for outreach, crowd marketing, guest posting, and SERM was set up to maintain and build upon initial gains.
Content Strategy
The next step in our team’s work was to develop proper Content Marketing focused on the leads as results. Content development included:
Blog Development: Initiated a regular posting schedule to maintain a fresh and engaging blog, vital for driving and sustaining traffic. The Blog should become a source
Comprehensive Content Plan: Over the first 12 months, we developed a variety of content formats. As a result, the Client’s blog got detailed guides, informative blog posts, and engaging infographics designed to attract and educate the target audience.
The next step in our team’s work was to develop proper Content Marketing focused on the leads as results. Content development included:
Blog Development: Initiated a regular posting schedule to maintain a fresh and engaging blog, vital for driving and sustaining traffic. The Blog should become a source
Comprehensive Content Plan: Over the first 12 months, we developed a variety of content formats. As a result, the Client’s blog got detailed guides, informative blog posts, and engaging infographics designed to attract and educate the target audience.
Tools and Software We Used
For our regular analysis, content management, and performance tracking of the changes we’ve made during the period of cooperation with this Client, we utilized a suite of advanced tools:
SEMrush: For in-depth SEO analytics and competitive insights.
Ahrefs: For monitoring backlinks and keyword rankings.
Google Analytics: For real-time traffic analysis and behavior tracking.
For our regular analysis, content management, and performance tracking of the changes we’ve made during the period of cooperation with this Client, we utilized a suite of advanced tools:
SEMrush: For in-depth SEO analytics and competitive insights.
Ahrefs: For monitoring backlinks and keyword rankings.
Google Analytics: For real-time traffic analysis and behavior tracking.
Results
What The Client Has Got While Working With NaturalLinks
- The focused SEO efforts significantly boosted the platform’s visibility.
- From 0 to 10K monthly traffic growth from organic visitors in 1 year, showcasing the effectiveness of our targeted content and SEO strategies
- 3x conversion rate growth from organic visitors from 3.54% to 10.84%
Organic traffic
- 4x conversion growth from target markets after localization
- 2x users conversion to the second exchange
- From an initial rate of 3.54%, we achieved a growth up to 10.84%, demonstrating a threefold increase in effectiveness in converting visitors to active users.
Interested In Getting The Same Progress For Your Business?
Client Testimonials
Sofiia Yanul (Industry: Digital Marketing) (Services: Link Building)
NaturalLinks helps us build high-quality pillow links for different projects we work on (e-commerce, dating, educational, etc.). The partnership helped us to get a large number of quality backlinks within the specified timeframe from quality and relevant resources, which led to boosting the “authority” of website pages in the eyes of Google. Communication is always at its best level. The team works quickly and efficiently, is flexible to any changes or requirements, project deadlines are always met, and if any problems arise during the execution of tasks, they are warned and agreed upon in advance. Over the 2 years of partnership, any problems have been resolved quickly and efficiently with the best possible result.
NDA (Industry: iGaming) (Services: Link Building & Content Writing)
Thanks to NaturalLinks’ efforts, we saw an increase in traffic and referral domains, significantly exceeding our expectations and contributing to our business goals. What set NaturalLinks apart was their deep expertise in iGaming, coupled with unparalleled customer service that made them feel more like a partner than a provider. During the cooperation, we’ve achieved good results and strengthened the site’s position through link building, among other things.
NDA (Industry: Advertising & Marketing) (Services: Link Building Solutions )
We used NaturalLinks because they are good for promotion and branding due to the link type and them being cost-effective. We custom ordered 120 links from them, and we ended up with 140, I was definitely happy with the unexpected overdelivery. The campaign was completed on time, and everything looks great! The end result was that we ended up balancing out our NF/DF ratio, balanced out link activity and authority spread across our pages
NDA (Industry: Automation Software) (Services: Backlinking)
I am very pleased with the ongoing cooperation. They post links at good websites with DR>30. The most impressive is the large base of good domains to be used for improving our results.
Valeriia Zapolska (Industry: NDA) (Services: SEO, Link-Building)
Collaborating with Naturallinks.net has been a seamless and rewarding experience. They excel in delivering work efficiently and punctually, surpassing expectations with their dedication to excellence. Their meticulous approach and professionalism make them an invaluable partner. I highly recommend Naturallinks.net for their outstanding service quality.
Artem (Industry: NDA) (Services: Link-Building)
NaturalLinks’ link-building campaign increased our domain authority from 55 to 63 within two years, driving a 20% uptick in web traffic and enhancing our site’s credibility.
Anastasiia (Industry: NDA) (Services: Link-Building)
I’ve been collaborating with this link placement agency for some time now, focusing primarily on crowd and outreach efforts. I must say, the feedback from the crowd has consistently been overwhelmingly positive. The team at this agency exhibits exceptional quality in their work, showing not only a deep understanding of link placement strategies but also an unwavering commitment to meeting the needs of their clients.
Alexandern(Industry: NDA) (Services: Backlinks, Crowd-Marketing)
I have been working with Natural Links for over 2 years now. During this time, I was given more than 10,000 links. The prices are affordable, and the service is top-notch. I can confidently recommend this company as a reliable partner.
Read more reviews on Clutch and Trustpilot
Natural Links Case Study: All-in-one SEO Services for Osome
40x
Organic traffic growth – now there’s 40K+ unique visitors per month
2x
conversion rate growth from organic visitors from 5.14 % to 10.84 %
Introduction
Introduction
Background Information:
OSOME.com is a SaaS company that offers online management of clients’ accounting, secretary, and incorporation services. Founded in 2017, OSOME.com began gaining significant market traction and dynamics starting in March 2019.
By August 2019, the Client’s team has partnered with Fintech Booster, with the goal of enhancing their online presence and improving their marketing effectiveness. At the start of this collaboration, OSOME.com had below 1000 unique users per month.
Main Goals & Challenges
Increase User Traffic: Boost the number of unique users per month.
Enhance Online Visibility: Improve the site’s visibility for key services and solutions. The main focus was on EU countries.
Boost Conversions: Increase conversion rates through improved user experience and SEO efforts.
Handle PR activities to boost online presence and gain a reputation of promising financial startup. This should also influence both business results and relations with potental investors and partners accordingly.
Grow the number of backlinks organically for the main website as well as expand the Market Reach: Localize content to target specific geographic regions without losing traffic or optimization benefits.
Stay Competitive: Continuously monitor competitors and industry trends to stay ahead in the market.
Strategy and Implementation: What was done for the client, step by step
Diversified Website Pages: We created dedicated pages for each of OSOME.com’s main solutions and services. This allowed us to identify which pages ranked best and had the highest conversion rates.
Content Development: Launched a blog and built a pipeline for consistent article posting. This effort laid the foundation for increasing the site’s visibility and attracting organic traffic.
On-Site SEO: Implemented core on-site SEO optimizations, including meta tags, keyword optimization, internal linking, and content enhancements. Established a pipeline for ongoing crowd marketing, guest posting, Search Engine Reputation Management (SERM), and public relations (PR) activities to build authority and backlinks.
Page Speed Improvements: Focused on improving the website’s loading speed. This initiative resulted in a 15% increase in conversions, confirming our hypothesis that faster page speeds enhance user experience and drive higher conversion rates.
Localization: Localized website pages and articles to target specific geographic regions, ensuring that traffic, optimization, and link equity were maintained.
Competitive Analysis: Conducted constant monitoring of competitors’ statistics, trends, and keywords. Used insights from this analysis to improve content strategy and stay ahead in the market.
Results
What The Client Has Got While Working With NaturalLinks
- 40x organic traffic growth – now there’s 40K+ unique visitors per month
- Organic traffic has become one of the factors for revenue growth – the startup got profitable in 2020 already
- Our SEO and content strategies led to a significant increase in organic traffic. OSOME.com experienced a dramatic growth in unique users per month, rising from below 1000 to over 5000 within six months.
- By diversifying website pages and enhancing content, we achieved top rankings for several key phrases related to accounting, secretary, and incorporation services. These improvements boosted the company’s visibility in search engine results.
- 2x conversion rate growth from organic visitors from 5.14 % to 10.84 %
- The company has achieved international traction, recognition and trust which has become one of the arguments a an investment round. The company successfully finished its raise from AltaIR and XA Network.
- The focus on page speed improvements contributed to a 15% increase in conversion rates. Enhanced user experience and faster load times played a crucial role in converting visitors into clients.
— Working with NaturalLinks has been transformative for our business. The comprehensive SEO strategies and continuous content efforts significantly increased our online visibility and user engagement. The results boosted our KPIs for organic traffic.
Marketing Director of the Client’s Company
Interested In The Same Results For Your Business?
Get in touch with our experts. Our team of SEO professionals is here to help you
Crowd Marketing
SEO Services
Guest Posting
E-commerce
Dating
Development
iGaming
CBD
Forex & Trading
About us
Partners
Careers