Strategy 1.
TIER LINKING

This dating portal started working with Natural Links in September 2019.
The brand selected an approach of tier linking, having 1 main commercial web-site and multiple non-commercial ones that are supplying the commercial one with traffic.

NATURAL LINKS SUPPORTS THE CLIENT WITH THE FOLLOWING:

Tier 1 links

Increasing and diversifying the backlinks profile of the commercial site

Tier 2 links

Growing the backlink profile and positions of the non-commercial sites managed by the client

Tier 3 links

Strengthening the positions of the third party web-sites linking to the client’s non-commercial sites

OUTCOME:

  • Organic traffic multiplied x2.5 within 1 year
  • No major impact of the May 2020 Google update on the client’s business
  • Traffic indicators keep showing a stable gradual growth

STRATEGY 2: STRENGTHENING OF ONE FLAGSHIP BRAND

This prominent dating brand started working with Natural Links in October 2019.

The customer is mostly supporting its main brand, increasing the number of high quality crowd links gradually – in parallel with proper outreach and content marketing on the client’s side.

NATURAL LINKS SUPPORTS THE CLIENT WITH THE FOLLOWING:

Gradual step-by-step growth of the main brand’s backlink profile

Targeted support of the client’s brand in all the geos the brand operates in (including the smallest and the most sophisticated markets)

OUTCOME:

  • Organic traffic multiplied x2 within less than 1 year
  • No major impact of the Google updates on the client’s business during the period of collaboration

Strategy 3: MULTIPLE WEB-SITES

This dating business has been relatively new on the market, and started cooperating with Natural Links in February 2019. At that point, its prominent brand had around 4.000 organic visitors monthly.

The brand selected a multiple web-sites strategy. Instead of building one main commercial web-site, the client has been building multiple alike commercial web-sites, mirroring the promotions and linkbuilding activities for each.

The alike web-sites have been analysed by the customer, and the prominent ones have been chosen from those that perform best in SERP.

NATURAL LINKS SUPPORTS THE CLIENT WITH THE FOLLOWING:

Supplying the small batches of crowd links for every of the alike brands in test

Providing anchor and non-anchor links for the safe growth of the site pool

OUTCOME:

  • Organic traffic multiplied x6 within 1.5 years
  • No major impact of the Google updates on the client’s business during the period of collaboration
  • The client received a 60% wider coverage in the semantics than before using the services